Women’s specialty net W will be rolling out a full week of themed programming beginning Monday, Feb. 7 in celebration of Valentine’s Day. The Love, Lust & Libido slate ranges from classic romantic movies like Casablanca (Saturday, Feb. 12 at 4 p.m.) to its new documentary series Between the Sheets (Wednesday, Feb. 9 at 11 p.m.), a six-part series that takes a light-hearted approach to uncovering Canadians’ sex lives (the full series launches in the fall), and love-themed episodes of regular W series.
The net is selling sponsorships to tie in with the event which includes movies like Amy’s Orgasm (Monday, Feb. 7 at 9 p.m.) and a special ep of The Shopping Bags, which examines top-selling relationship books, oysters, and lubricant. Playful documentaries include The Naughty Bits, a series that celebrates various body parts, including ‘The Bum’ – Tuesday, Feb. 8 at 10 p.m. W is Canada’s number-one specialty channel for women, watched by 10 million Canadians (V2+) in an average month. It’s owned by Toronto’s Corus Entertainment.